Typically, when a company goes through a web redesign exercise, it’s also a brand, and consequently content exercise, because it forces the them to think deeply about how they communicate their message — not just how they are organized.
This was the case with the Small Business Financial Exchange, a unique organization that serves as the backbone to the small business credit industry. In addition to a complete website re-design, SBFE approached us to develop a clear and concise marketing and brand strategy. The organization looked to enhance their current marketing efforts and build the SBFE brand to increase customer perception within the small business credit industry. They wanted to pay special attention to its messaging, in hopes to further differentiate itself and allow its brand identity to better support SBFE's position as a leader in the small business lending industry.
We helped SBFE tell their story through a bold new identity and a beautiful, clean online experience.
Typically, when a company goes through a web redesign exercise, it’s also a brand, and consequently content exercise, because it forces the them to think deeply about how they communicate their message — not just how they are organized.
This was the case with the Small Business Financial Exchange, a unique organization that serves as the backbone to the small business credit industry. In addition to a complete website re-design, SBFE approached us to develop a clear and concise marketing and brand strategy. The organization looked to enhance their current marketing efforts and build the SBFE brand to increase customer perception within the small business credit industry. They wanted to pay special attention to its messaging, in hopes to further differentiate itself and allow its brand identity to better support SBFE's position as a leader in the small business lending industry.
3 months of thought & intention paved the way for a successful brand creation.
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Murphy Media was flat-out awesome.
Logo Explanation.
Custom iconography: We crafted a custom set of icons for SBFE that help identify features and carry their story actoss the new website and print collateral.
Logo Explanation.
