Content is king, but marketing is queen, and runs the household.
Content marketing is the practice of using content - webinars, white papers, tutorials, blogs, Tweets, videos, etc. - for the purpose of engaging current and potential consumer bases. It's anything a company creates and shares to tell their story. In it's simplest form, content marketing is focused on providing useful information and resources to a target market, rather than a traditional sales pitch, to grow and expand your business.
Content is a quite a bit different than other areas of marketing like SEO, email newsletters and social media in that many of them are only around because of content. Here are just a few of the tangible benefits of content marketing:
Great content will bring people to your website, which in turn will also allow them the change to learn more about your compnay and your product/services.
Great content has dozens of SEO benefits, including the attraction of editorial links. These links tell Google your'e an authority in your industry. More importantly, Google crawls your website/content, allowing it to return your site for more relevant search queries.
We review any content on your site or your competitors' since it can be used to determine what works in search. We can then take what works and replicate with a newer strategy.
Great content builds trust. When you prove your knowledge and expertise with awesome, valuable content you become a beacon that people rely upon. The authority you gain leverages your products or services, and people choose you over the competition.
